The brand layer for the agentic internet.
We make brands findable, citable, and transactable by AI agents. A venture of MING Labs, focused on what changes when software — not humans — decides who gets recommended.
Where this started.
Brand discovery changed. We saw it first inside our own client work.
AI assistants surfaced different answers than search engines. The same brand could rank #1 on Google and stay invisible in ChatGPT.
Then agents arrived. Buyers stopped browsing — software started researching on their behalf. Discovery wasn't a SERP anymore. It was an agent decision.
We spent a year on it. Hundreds of experiments. Then thousands. One goal: crack what makes a brand get cited by an AI — and what doesn't.
The Citation Code, we called it.
What we found ran against most GEO and SEO playbooks. Citations don't come from keyword density. They don't come from backlinks. They come from structured evidence agents can retrieve, verify, and act on.
That insight turned into a methodology . The methodology turned into a system: the Agent Success Score, the Citation Engine, the Five-Agent Fleet, the Evidence Layer.
Then it became a product. Hyperize.
Three founding partners.
The same operators behind MING Labs run Hyperize. Different roles here than there — but the same shipping discipline, client trust, and bootstrap operating model.
Matthias Roebel
Owns the first conversation through delivery. Brings the MING Labs enterprise network — DAX 40 brands, DACH Mittelstand — into every Hyperize engagement.
LinkedIn
Sebastian Müller
Connects Hyperize strategy with venture operations. Shapes how the methodology scales from one founding client to a category.
LinkedIn
Marc Seefelder
Built the Citation Engine, the Agent Success Score, and the DAX 40 scoring program. Eighteen months of daily immersion in how agents evaluate brands — from retrieval to transaction. Shaped the public methodology Hyperize stands on.
LinkedInFull bios and the wider MING Labs operating story are on minglabs.com/about .
We didn't start from zero.
Hyperize spun out of MING Labs — a bootstrapped, profitable experience-engineering firm with fifteen years of enterprise delivery in DACH and APAC.
The shipping muscle, the client trust, the operating discipline that turns research into a product — that's the foundation we ship on. The methodology is new. The team isn't.
minglabs.com
The DAX 40 Agent Success Index.
We're scoring every DAX 40 company. Same fleet, same protocol, monthly cadence.
The public Agent Success Index for the most-tracked German equities. Each brand gets a composite score across Visibility × Usability — measured by five AI agents running the same query set against the same evidence rubric.
Methodology is open. Scores release as ready. The data informs everything else we build.
Every layer we build today is infrastructure for what comes next.
Found & Cited.
Evidence pages that make your brand retrievable and citable by AI agents. Snapshot, Audit, Founding Program.
Gateway-Ready.
Structured endpoints that let agents act on your tools and data — quote flows, configurators, booking systems made agent-usable.
Full Concierge.
Brand-side intelligence that understands intent, compounds context, and delivers the offer. The agentic interface to your business.
Hyperize · Munich
Ready to talk?
Matthias and Sebastian read every message. We respond personally — usually within a day.
hello@hyperize.ai
